WBYDB defines itself as a sustainable fashion label. But what does it really mean, how do we define it and how do we measure it?  Below we point out some of the main aspects we care about:

  • what fabrics do we use

  • where do we produce and who makes our clothes

  • what channels do we use to sell our product

  • how do we price our product 

  • how do we promote our product

From our blog you will get to know more what do we do under the umbrella of each of these ideas. Sometimes it is a bumpy road and we learn a lot by experience. Certain choices made on each of the points might also trigger many contradictory impacts. Stay tuned.

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